”Going so soon? I wouldn’t hear of it. Why my little party’s just beginning”
– Wicked Witch of the West Wizard of Oz
And what a party it was!!!! Future Contemporaries party is one of the major highlights of London’s social calendar, so it was an event I wasn’t prepared to miss out on (naturellement 😉
This year, the Future Contemporaries event took place on 21st February, during London Fashion week, at the Zaha Hadid-designed Serpentine Sackler Gallery. (check out my post on another Zaha Hadid event)
We were treated to an evening of sumptuous food and great company and enjoyed music from the likes of Warpaint and a stunning art installation by LA artist Gary Baseman. (who I am sure connected with me telepathically :p)
About the Future Contemporaries event
The Future Contemporaries event brings together great music, wonderful art and forward-thinking fashion, all in the name of charity. It is organised by a motivated group of young collectors and philanthropists, all of whom have a passion for contemporary art, design and architecture. Members of the Future Contemporaries group span across all industries including art, business, fashion, film, music and media and are all aged thirty nine and under. They play an important role in the Serpentine family, providing critical support to the galleries’ renowned exhibition programming.
This year the Future Contemporaries party was raising funds for the Serpentine galleries’ art, architecture, design, education and public programmes for young and emerging artists. The idea was that the money would allow the galleries to offer free admission for up to 1.2 million visitors in any one year.
Gary Baseman’s installations
Whilst we thoroughly enjoyed mingling amongst guests, top models and celebrities, my favourite part of the night was getting to see Los Angeles-based artist Gary Baseman’s installation.
Over the years, Baseman has created illustrations for the likes of The New York Times, Rolling Stone and the Wall Street Journal. He also produced animations for the Emmy and BAFTA award winning ‘Teacher’s Pet’ series. More recently, he has collaborated with luxury fashion brand Coach on their latest ready-to-wear Spring 2015 Collection.
The installation at the Future Contemporaries party event gave us a real flavour of the collection, which features paintings of Baseman’s quirky cartoon characters. It was fun, eccentric and packed full of personality and I loved it!!!!
Each anime style character Baseman has created for the Coach Spring 2015 Collection has its very own name, characteristics and playful personality. Whilst on first look, they may appear cute and fluffy, once you’ve taken a closer look, you’ll see they have a darker edge that gives them hidden depth.
As well as providing a world-class installation at the Future Contemporaries party, Baseman also staged a fun ritual known as ‘darkest dreams.’
As you can see no one was really shy and some were writing frantically 😛
Chosen participants were then blindfolded and ‘released’ their confessions into the shrine he’d created. Baseman said it was his attempt to get ‘the British stiff-upper-lippers to let their guard down.’
Music and performances
Throughout the night we were also treated to a number of DJ sets and poetical performances from the likes of Radio 1 DJ Nick Grimshaw and the Wholly Communion Verbal Disco (featuring a number of special guests).
The evening was rounded off with a lively performance from the all-female, American indie rock band, Warpaint!!!!
I had a truly wonderful night and enjoyed seeing a favourite artist’s latest installations and all it had to offer. If you want to see Gary Baseman and Coach’s collaboration for yourself, head to the Coach store on London’s New Bond Street, where the walls have been taken over by the artist’s playful creations!!!